Topics
Marketing all starts with your branding, when you work with us we go through a meticulous process to identify who YOU are & who YOU want to serve. Once we’ve identified your passions and your target consumer, we can focus on what their pain points are - it’s our job to make sure you’re the “salon of choice” for that customer. More importantly you need to work on your delivery so these clients keep on coming back for more.
We work with simplistic marketing techniques helping you build your very own marketing funnel. This is a simple process of how we take clients through a virtual journey of finding you, to making them want to book with you. How easy do you make it for new clients to find you?
On our packages you can choose to invest in monthly 1-1 marketing strategy calls or even go as far outsourcing your marketing to us completely, for some business owners buying back their time is so valuable - we totally get it!
Marketing - Get good clients through the door
If you find yourself constantly looking for new clients & thinking you need to spend hours & hours on Instagram, then firstly we need to find out WHY? If you haven’t had any big changes or new team members join you, then how are you fitting in all these new clients? Where are your existing clients going?
“The Client Journey” is a term that is often thrown around but what does it mean for you? What experience do all of your clients get and is it always up to the same standard? Has the odd client been shampooed before a consultation occasionally “because that’s just Sam”?
Delivery - Give them an unbeatable & repeatable service so they want to come back time & time again.
Upgrade & Retention - Increase the number of services and keep them forever
Upgrading is easy once you see it as just that, an upgrade. Selling is a thing of the past but it is our job as the hairdresser to recommend accordingly to the clients needs & pain points. Not selling many treatments? When was the last time you actually asked your clients if they’d like one or even told them that it’s something you offer? Increasing the average bill is the easiest & quickest way to grow your business.
If you always have white space, no matter how much marketing you’ve done - you’re loosing clients. Think if you kept every new client that walked through the door, you’d never have to worry again. Keeping existing clients by providing a great & CONSISTENT experience for your clients is key. Staying in touch & delivering above expectations is the only way to sustain business growth long term.